Associate Director - Entertainment Ad Sales, Brand Solutions

Job Summary We are looking for a dynamic and result-oriented Government & PSU Sales professional to join the JioStar Branded Content team. The role will be responsible for developing and growing business from Central & State Government Departments, PSUs, Government agencies, Tourism Boards and other institutional clients by creating integrated branded content, television, digital and OTT-led solutions. The candidate should have a strong understanding of the government business ecosystem and the ability to identify opportunities, develop client relationships, respond to tenders/RFPs and convert opportunities into revenue. Key Responsibilities 1. Government & PSU Business Development • Identify and develop new business opportunities with Central/State Government departments, PSUs and government agencies. • Build and maintain strong relationships with senior government officials, agencies and institutional stakeholders. 2. Branded Content Solution Selling • Develop integrated proposals across TV, JioHotstar/OTT, digital, social, content integrations, documentaries, IPs and on-ground/event-led opportunities. • Work closely with creative, content, production, media and commercial teams to develop customised solutions. 3. Tender / RFP / EOI Management • Track relevant government tenders, RFPs, EOIs and empanelment opportunities. • Coordinate preparation and submission of technical and commercial proposals. • Work with internal legal, finance, commercial and business teams for timely submission and compliance. 5. Project & Revenue Coordination • Coordinate with internal teams for execution of awarded projects. • Track revenue, pipeline, collections and business MIS. Skills & Attributes for success • Strong understanding of Government / PSU sales ecosystem. • Experience in media, advertising, branded content, digital, OTT or integrated marketing solutions preferred. • Strong knowledge of Government tenders, RFPs, EOIs and empanelment processes. • Excellent communication, presentation and negotiation skills. • Ability to engage with senior government officials and institutional stakeholders. • Strong business development and relationship-management capabilities. • Ability to create and sell content-led solutions rather than conventional media inventory. • Strong commercial understanding and ownership of revenue targets. • Excellent coordination and project-management skills. • Ability to work in a fast-paced, cross-functional environment. Preferred Education & Experience • Graduate / Postgraduate in Business Management, Marketing, Media, Advertising, Communications or a relevant discipline. • MBA/PGDM in Sales & Marketing will be an added advantage.