Team Member WBG HO / IPO / CIP 0141 1419 1045871 HRR

JD- Kotak CIIB Level- Band M4 Salary band- In line with these bands Reporting – Marketing head- Kotak CIIB & Private Banking • Strategy development and execution for the launch of new proposition for ONE SME and Self employed segment • Ideate, plan and execute events and programmes for new client acquisition and engagement with existing clients • Ideation and end-to-end execution of events at a national or regional level • Develop innovative ideas of engaging with TG at these events • Bank events like Maroon 5, Guns n Roses etc • 360 launch • Ideate, plan and execute new product launches across all platforms- ATL, BTL • Communication campaigns • Work with cross functional teams to drive marketing campaigns to meet business objectives (both internal and external) • Content creation - video content/podcast /static etc to drive product campaigns • Awards, Media & PR • build visibility of leaders through media and PR - Ensure consistent media coverage for key stakeholders identified • Liaise with PR team to drive launch and coverage for specific launches, events etc • Liaise with group marketing team and coordinate w.r.t award entries submission, report submissions etc and amplification of awards won – internal and external, social • Lead the digital & social initiatives • Lead all digital projects w.r.t creation of new portals, app development, website, NB, MB, WA banking etc • Launch and ongoing maintenance/sustenance campaigns • Drive SEO, SEM, performance marketing campaigns • Manage & update content regularly across all platforms • Timely budgeting process, expense tracking and vendor payments Skills required • Creative bent of mind/able to ideate innovatively • End to end campaign & event execution skills • Sound marketing fundamentals • Strong interpersonal skills • Fluency and command over English • Basic IT skills • Ability to multi-task, strong sense of urgency of timelines (agility), demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team • Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic